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Pay per click affiliate can be defined
as an internet advertising model that is mainly used by different
type of websites. Pay per click affiliate which is also known as
PPC is a type of affiliate
marketing strategy that was put in place by search engines
and different types of affiliate networks.
Advertisers usually pay their host when their ad is clicked by
browsers. Content sites usually charge a fixed per click rather
than relying the bidding system. Affiliate revenue and the payments
are usually set in different ways. What depends is the type of product
and the service that the merchant is offering. There are three payment
structures that are normally used in pay per click affiliate and
they are: pay per sale, pay per click and pay per lead.
Pay per lead
Pay per lead is done by tracking on how many qualified customers
or leads that visit a merchant. Credit card companies usually rely
on this method because customers apply for credits online. The applicant
can also be denied the card but the company will pay affiliates
for applicants or leads. Pay per lead works very well with merchants
who have customers and don't purchase a product but they usually
sign up for the service.
Pay Per click
Pay per click cannot be compared to pay per lead because pay per
click pays in small amount. Affiliates are normally paid for visitors
who visit the site and have a good pay per click structure. Affiliates
that have very high traffic on Google affiliate pay per click is
profitable to them a lot. This method cannot be good for websites
that receives low traffic.
Pay Per sale
Pay per sale is good for websites that receive very low traffic
and also it is beneficial for sites that receive very high traffic
and are payed as a percentage. The best pay per click affiliates
are: Google, Yahoo, Adwords and Microsoft.
There are two types of models that are used in determining the cost
per click: the flat rate and the bid based. In the two cases the
advertiser usually considers the potential value of the click from
a source. Some of the advantages of using the pay per click affiliate
is that it is very easy to maintain, it give results within a very
short period of time, people usually generate traffic for you, it
is the secret to attract very high traffic and also quality traffic.
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